Website Development
and Online Marketing
See also:
New Website features business applications to expand training market
Online ad campaign yields qualified prospects for as little as $10
Website, PPC ads turn new value proposition into 20x more sales leads
This New York City financial outsourcing boutique complements the usual back office duties with high end advisory services.
So we created the value proposition “Outsource W/ Insight” to sum up this competitive advantage and, together with our design partner, Julie Wolpers, built a totally new Website around it.
Another challenge was turning the new Web presence into a steady flow of qualified new business prospects, so we:
- Search-engine-optimized each page around popular keywords like “financial outsourcing.”
- Populated the site with 8-10 compelling offers (whitepapers, research reports, newsletters, etc).
- Built a complementary pay-per-click campaign promoting several practice areas on Google and Yahoo – linked to response-provoking landing pages.
As a result, new business inquiries increased 20x over the firm’s previous online presence.
Homepage headline pays off the “Outsource W/ Insight” value proposition.
Also note inquiry-building offers in the right hand column.
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Note that we even positioned the firm's back office
service capabilities in a high-end, value added way.
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Persuasive landing pages help convert Web and
pay-per-click visits into qualified sales inquiries.
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This “credentials” page spells out the competitive advantages
of our client against three likely classes of competition.
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FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 443-5943 esfusion@sellmoretraining.com