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Project Success Stories

FUSION approaches every project as a unique assignment with yet-to-be-determined outcomes. We genuinely enjoy uncharted territory and believe many exciting training industry breakthroughs have yet to be discovered. Follow the links below for some examples of our work.

Legend:  (P) Promotion sample   (C) Customer education assignment 

Event and Product Promotion

• Breakfast showcase campaign fills 20 sites to capacity (P)
• Courseware promotion letter outsells 72-page catalog (P)

Lead Generation and Account Cultivation

• Housefly “premium” spurs response from sales VPs (P)
• Tiny Wall Street Journal ads drive discovery learning inquiries (P)

Website Development and Online Marketing

Website, PPC ads turn new value proposition into 20x more sales leads (P)
New Website features business applications to expand training market (P)
Online ad campaign yields qualified prospects for as little as $10 (P)

Pricing and Volume Purchase Plans

• “All you can eat” pricing plan boosts public seminar attendance
• Software tool automates complex enterprise licensing deals
• Simple solution silences debate over EMEA course pricing (C) 

Marketing and Business Planning

• Business plan helps SW startup forge edu services function (C)
• “Key player’ assessment helps VC firm evaluate acquisition risks
• Interim CMO assignment supports crucial curriculum launch (C)

Sales Performance Optimization

• Sales call budgeting workup identifies optimum sales staff size
  
• Channel engagement plan involves VARs in training selling effort C) 

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