Project Success Stories
Passport pricing, professional certification lift event attendance 40%.
Because the extra attendance could be absorbed in already-scheduled classes nearly all of the incremental revenues flowed through to the bottom line.
This prestigious public seminar firm was experiencing a recession-related decline in attendance.
Classrooms were at less than 50% of capacity. Session cancellations were jeopardizing customer goodwill. FUSION was engaged to help stem the tide.
We developed a pricing plan that allowed individual enrollees to attend as many courses as they liked for a reasonable annual subscription fee. Termed “Passport Pricing” and coupled with a professional certification program to encourage enrollees to achieve cross-curriculum mastery, this initiative immediately increased course participation by more than 40%.
Because the extra attendance could be absorbed in already-scheduled classes nearly all of the incremental revenues flowed through to the bottom line.
FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 460-1539 esfusion@sellmoretraining.com