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Helping education companies teach better and sell more.


Introducing the No. 1 resource on how to succeed in the training business.

Training Business E-Visory™ offers monthly advice for training company executives seeking to dramatically increase revenue, profit and market share.

Addresses how to identify breakthrough new products, Subscribe for Free!penetrate lucrative new markets, utilize both direct and indirect sales channels and leverage customer promotion for maximum productivity and yield.

Also, how to avoid "bet-the-business" mistakes

Personally edited by FUSION principal and training marketing authority, Edward T. Shineman, our 3,000 subscribers include more than 400 training company owners and CEOs.

Simply scroll your way down our E-Visory archive and click on a topic that interests you. E-Visories are back-issued infrequently. Subscribe now to be sure of receiving the most current issue.


Training Business E-Visory

Archived Editions:

Who Really Makes Training Purchase Decisions?
Maybe This Time Your Training or E-Learning Business ISN'T Coming Back!
How Much Should You Spend On Marketing and Selling Your Training Offerings?
How To Make E-Mail Marketing Click For Your Training Business.
Four Dangerous Diversions Every Customer Educator Should Avoid.
How To Build The Brand Identity Of Your Training Or E-Learning Business.
How To Make A "Training Superstore" A Super Success.
Help, Our Public Seminar Response Rate Is Too Low! (Part II: How To Succeed Anyhow).
Making "Pay-Per-View" Pay For You.
Help, Our Public Seminar Response Rate Is Too Low! (Part I: Ten Commandments For Increasing It).
Don't Let A Course Demo Do In The Sale.
Stop Learning And BUY Something! How To Turn Trainees Into Customers (Part 1).
How To Take On "Good Works" Customer Education Assignments Without Taking It In The P&L.
Sugarcoat Your Next Training Price Increase.
Not Enough Sales Leads? Try This "Less Is More" Approach.
How to Write Training T's and C's That Sell, Not Repel.
Prove It! When Prospects Seek Bottom-Line Evidence Your Training Works.
There's a Better Way to Manage Your Salespeople's Level of Effort.
Marketing to Individual Learners: Bonanza or Booby Trap?
When is "Right-To-Copy" Course Licensing Right For You?
Onsite Pricing (Pt. 1): How To Charge For Instructor Travel And Living Expenses.
Expect More From Your Public Course Registrars.
Advertising In The Training Trade Magazines: 10 Do's and Don'ts.
Don't Sell Your Course Descriptions Short.
Instructor Led Companies CAN Succeed at Online Learning (Pt. 2) TAKE YOUR BEST SHOT.
When To Say "Yes" To Education Mega Projects.
How To Calculate Your Customer Education Market Opportunity.
Using "Safety Nets" To Sell More Education Agreements.
Turn Courseware Chunking Into An Opportunity.
Instructor Led Companies CAN Succeed At Online Learning (Pt. 1) CHOOSE THE RIGHT LEADER.
How Many Education Salespeople Do You Really Need?
Stop Arguing About Training Pricing.
Who’s Minding the Store on Course Manufacturing Costs?

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