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Personally edited by FUSION principal and training marketing authority, Edward T. Shineman, Training Business E-Visory's 3,000 subscribers include more than 400 training company owners and CEOs.

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Training Marketing Authority, Edward T. Shineman

Ed Shineman is a consulting authority and thought leader on how to more effectively market and sell education-related products and services.

Ed Shineman: training marketing authorityEd's 30 years of training marketing and general management experience include chief marketing officer and division VP assignments with Xerox Learning Systems and Learning International and U.S. sales & marketing responsibility for Digital Equipment Corporation's $300 million customer education business.

As founder and CEO of Xerox’s Personal Learning Systems business, Shineman introduced subscription-based desktop learning, pioneered in multimedia and computer-based instruction, and was responsible for coining the now ubiquitous term "Discovery Learning." Later, at Digital he invented subscription-based volume purchase plans blending classroom learning, technology-based training and consulting services.

FUSION, the consulting organization Ed founded in 1992, works with many leading education firms including Pearson Education, Learning Tree, AchieveGlobal, Advantage Performance Group, Communispond, DDI, IIR/Informa, Huthwaite and NETg. In addition he has worked with Microsoft, Sun Microsystems, Hewlett-Packard, Business Objects, PeopleSoft, Parametric Technologies and other high tech customer education organizations. For a more complete list, please see the FUSION training marketing clients page.

Training Marketing Assignments

Client assignments have included: competitive positioning, lead generation, event promotion, new product launch, media advertising, Website development, solutions pricing, direct marketing, teleselling, sales potentials planning, new venture assessment, competitive benchmarking and strategic planning,

A graduate of Cornell University, Ed Shineman began his career with several leading Madison Avenue ad agencies, where he was awarded ANDY and EFFIE awards for creative excellence as well as a gold medal from the International Society of Business Communicators. He has spoken on marketing topics at the International Direct Marketing Conference, the Direct Marketing Club of New York, the Instructional Systems Association and at Harvard Business School. He has twice been honored to serve as a direct marketing industry John Caples Finals Awards judge.

As part of his training marketing practice, Ed Shineman publishes Training Business E-Visory, an e-mail advisory service that reaches more than 3,000 education company owners and executives.

An avid musician and tennis player, Ed resides with his wife Jan and four children in the Boston suburb of Sudbury, Massachusetts.


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