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Project Success Stories

FUSION approaches every project as a unique assignment with yet-to-be-determined outcomes. We genuinely enjoy uncharted territory and believe many exciting training industry breakthroughs have yet to be discovered. Follow the links below for some examples of our work.

Legend:  (P) Promotion sample   (C) Customer education assignment 

Event and Product Promotion

• Breakfast showcase campaign fills 20 sites to capacity (P)
• Courseware promotion letter outsells 72-page catalog (P)
• FUSION-promoted Chicago event outdraws predecessor by 10x (P)

Lead Generation and Account Cultivation

• “Six pack” of sales tools helps build credibility with key prospects (P)
• Housefly “premium” spurs response from sales VPs (P)
• Tiny Wall Street Journal ads drive discovery learning inquiries (P)
• Discovery learning self-mailer exploits sales meeting theme. (P)

Website Development and Online Marketing

• Compelling Google PPC landing page converts at 30% + (P)
• Website makes "elevator pitch" case for sophisticated service purchase. (P)
• Website turns new value proposition into 20x more sales leads (P)
• New Website features business applications to expand training market (P)
• Online ad campaign yields qualified prospects for as little as $10 (P)
• New Google campaign flaunts credibility to triple flow of inquires (P)

Pricing and Volume Purchase Plans

• "All you can eat" pricing plan boosts public seminar attendance
• Software tool automates complex enterprise licensing deals
• Simple solution silences debate over EMEA course pricing (C) 
• Passport pricing, professional certification lift event attendance 40%
  

Marketing and Business Planning

• Business plan helps SW startup forge edu services function (C)
• “Key player’ assessment helps VC firm evaluate acquisition risk.
• Interim CMO assignment supports crucial curriculum launch. (C)

Sales Performance Optimization

• Sales call budgeting workup identifies optimum sales staff size
  
• Channel engagement plan involves VARs in training selling effort C) 
• Stealth PowerPoint presentation turns Website into a sales tool (P)

Sales Support Collateral

• Promotion brochure employs customers to make a business case (P)
• Practice-focused promo suite showcases project success stories (P)
• Authoritative Insider’s Guide overcomes customer apprehensions (P)